Monday, April 11, 2011

Steve Jobs Participates in Revealing Life Story


    Apple CEO Steve Jobs will participate in a book about his extraordinary life, marking the first time the man behind the iPod, iPhone and iPad has opened up and put his imprimatur on his life story.
    The first official biography of the 56 year-old innovator is titled "iSteve: The Book of Jobs," and has been reportedly in the works since 2009, when author Walter Issacson began interviewing Jobs, his family, his colleagues at Apple and his competitors. It is due to be released in early 2012.

    "This is the perfect match of subject and author, and it is certain to be a landmark book about one of the world's greatest innovators," said publisher Simon & Schuster's Jonathan Karp. "Walter Issacson is telling a unique story of revolutionary genius."

    Never before has a chief executive been so closely associate with the phenomenal success of a company. In fact, Jobs' leadership is so highly regarded that his recent health problems put investors on edge and led to call for a succession plan should he have to leave the company. It's this public image, along with the high public profile fueled through Apple's famously theatrical product launches, that will likely stoke interest in the book.

    Issacson was granted unprecedented access to write the story, which is predicted to fare much better than other, previously unauthorized biographies.

    Jeffrey Young and William Simon's book, "iCon: The Greatest Second Act in the History of Business," was published in 2005 by Wiley & Sons, much to Steve Jobs' irritation. Shortly after it was printed, Cupertino, Calif-based Apple pulled all of publisher Wiley & Son's material, including its popular "For Dummies" books, from Apple's retail stores.

    Recently, Jobs, who as the head of the world's most valuable technology company is estimated to be worth $6 billion, has had numerous health problems beginning with a 2004 diagnosis of pancreatic cancer. In 2008 Jobs received a liver transplant as part of a treatment for the rare, but curable, form of cancer and took six months off to recuperate.

    This past January, Jobs announced that he would take his third leave of absence in seven years, though he did appear amid much fanfare and jubilation at a press conference in early March to unveil the new iPad 2.

    For Issacson, a former top executive at CNN and Time magazine, this will mark his fourth biography, following the previously written and acclaimed biographies on Benjamin Franklin, Albert Einstein and Henry Kissinger.

    Little else is known about the book and details are as scarce as information about an upcoming Apple product announcement. Mum's the word, according to publisher Simon & Schuster spokeswoman Tracey Guest, who provided to additional information.

    Source URL: https://creative-bazaar.blogspot.com/2011/04/steve-jobs-participates-in-revealing.html
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