The US Trends | American Girl | American Girl is an American line of 18 inch dolls released in 1986 by the pleasant company. The dolls represent ten girls in a variety of ethnic groups. They sell books that accompany told from the perspective of girls. Initially focused on different periods of American history stories, but was expanded in 1995 include characters and stories of contemporary life. A large variety of clothing and accessories are also available. Pleasant Company was founded in 1986 by Pleasant Rowland, and their products were originally purchased by mail only. In 1998, a good company became a subsidiary of Mattel. The company won Oppenheim Toy Portfolio eight times.
The Historical Characters line of 18-inch dolls were initially the main focus of Pleasant Company. This product line aims to teach aspects of American history through a six book series from the perspective of a nine to eleven year old girl living in that time period. Although the books are written for the eight-to-thirteen-year-old target market, they endeavor to cover significant topics such as child labor, child abuse, poverty, racism, slavery, alcoholism, animal abuse, and war in manners appropriate for the understanding and sensibilities of the company's target market. The Pleasant Company originally released 3 historical dolls: Kirsten, Samantha, and Molly. Only 1 is still available for purchase in American Girl stores, catalogues, and online. Samantha Parkington was retired in 2008; Kirsten Larson in 2009; and Felicity Merriman in 2010.
In 1995, Pleasant Company released "Just Like You" (formerly "American Girl of Today".) This line has included over fifty different dolls over the years (although many are no longer produced and are only available on the secondary market). Each doll has a different combination of face mold; skin tone; eye color; and hair color, length and/or style. American Girl states that this variety allows customers to choose dolls that "represent the individuality and diversity of today's American girls". These dolls are not marketed as representing specific races or ethnicities. Each doll is sold wearing a meet outfit that is updated every two years to reflect new fashion trends. A wide variety of contemporary clothing, accessories, and furniture is available for separate purchase, and there are regular releases and retirements to update this line.
Bitty Baby and Bitty Twins are a line of baby dolls targeted to children aged three and older.
In 2005, American Girl teamed with Julia Roberts' Red Om production company and to create the first American Girl direct-to-video movie, Samantha: An American Girl Holiday. The film spawned a franchise that was followed by Felicity: An American Girl Adventure (2005), Molly: An American Girl on the Home Front (2006), along with the 2008 theatrically released film Kit Kittredge: An American Girl. In 2009, HBO premiered An American Girl: Chrissa Stands Strong. Julie: An American Girl Musical was announced as a 2011 theatrical release.
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